The following is an excerpt from the new e-book, This Is Your Brain On Twitter: A Business User’s Guide To The Fast-Growing Microblogging Phenomenon, by Brandon Uttley. To get your free copy, simply sign up for the Web Business Freedom e-newsletter!
For those of you who are not yet familiar with Twitter, at first glance it can seem like a puzzling and pointless tool used by attention-deficient adults and prepubescent kids to flood the Web with a raging torrent of asinine announcements and useless updates.
But to those who have mastered the mysteries of this 140-characters-or-less juggernaut, the above perception is welcome news. These übergeeks secretly sneer as the unwashed masses come and go, leaving them to continue on their quest for world domination, as part of the Great Order of the Annointed Twitterati (GOATs).
That is a joke, of course—there is no secret society of Twitter acolytes (not yet anyway). However, some people who take Twitter way too seriously. And if you’re relatively new to Twitter and looking for advice, running into one of their ilk can be annoying and frustrating, as they may act impatient and morally indignant that you don’t get it.
Fortunately, between ignorance and idolatry of Twitter, there is a happy middle ground. With that in mind, I have written a new e-book with the goal of bridging the divide between the Twitter know-it-alls and the newbies. It will help you wrap your brain around the possibilities Twitter provides, once you get past all the noise. The e-book is yours free, by signing up to receive the Web Business Freedom newsletter.
Just as the Web itself started out as an arcane communications system for techies and academics and evolved into offering legitimate applications for business and personal use, Twitter has followed a similar trajectory. It’s no wonder that Twitter is experiencing a torrid pace of growth, and why you finally broke down and signed up. (The e-book assumes you already have an account and are looking to do more with it.)
I hope you will enjoy learning more about what makes Twitter tick. I look forward to connecting in Twitterville!
Connect On Twitter: @BrandonUttley
March 31st, 2009 at 9:32 pm
Brandon, I looked through the book and this is awesome! I actually love the quote of mine you referenced, because being surrounded by smart people that make me think is one of my favorite aspects of Twitter. This is awesome for people just getting on, or figuring out how to make the most of this tool. I'm going to recommend it to others – great job!
April 1st, 2009 at 12:34 am
Kris, thanks for the kind words. One of the greatest things about Twitter is "meeting" intelligent, funny and helpful people like you who are halfway across the country or around the world. There are of course other tools that facilitate these chance encounters, but none I've found as powerful as Twitter. You're a fantastic role model for others to watch and learn from.