By definition, leverage is the ability to influence situations or people so that you can control what happens. In the real world, you can't always have 100% control, but by consciously leveraging certain things, you can gain more time, energy and influence. In this episode of the Web Business Freedom podcast, we'll look at 15 different ways to use leverage to improve your personal and professional circumstances.
Continue reading...11. December 2009
Social media is creating new “rules.” One of the thorniest stems from the idea of transparency. Oddly, social media is being held to a higher standard than other widely used communications tactics. And it’s making a lot of companies shy away from the benefits of social media, for fear of “breaking the rules.”
Continue reading...19. October 2009
Amateur Entrepreneurs are everywhere, and easy to spot. Check this list to understand what you need to have to get legit and be taken seriously.
Continue reading...22. July 2009
There are a lot of people I have to thank for my consulting company, Web Business Freedom. Ironically, none have a financial stake in it, nor did they help me directly conceive it or build it. But without the following people, I might not have had the courage to pursue my passion, or the strength to carry on when times got tough (which they certainly have been, repeatedly, during the past 12 months).
Continue reading...3. July 2009
Starting your own business takes a lot of guts. The irony is, at some point all of our ancestors were entrepreneurs. So a part of you, deep inside, knows you have the ability to run your own show. And your ancestors would likely be either highly annoyed or amused at your weak kneed waffling.
Continue reading...31. March 2009
For those of you who are not yet familiar with Twitter, at first glance it can seem like a puzzling and pointless tool used by attention-deficient adults and prepubescent kids to flood the Web with a raging torrent of asinine announcements and useless updates. Fortunately, there's much more to it than that. Discover great uses for Twitter, from the free new e-book, This Is Your Brain On Twitter: A Business User’s Guide To The Fast-Growing Microblogging Phenomenon.
Continue reading...27. February 2009
Every day just seems to bring more bad news. Today, I learned two old friends and colleagues, with decades of service to the same company, were dumped and given a mere week's severance. So today, I'm imploring everyone I know to face the reality that no one's job is safe. And the best way to protect yourself is to ramp up your networking efforts--before it's too late.
Continue reading...11. February 2009
As I sit here working on my home/web-based business, I am momentarily distracted by yet another disturbing piece of news about the U.S. economy. I mostly avoid this stuff, but this particular video is indeed frightening in its implications. Apparently, last September the economy was on the brink of collapse, literally within a couple of [...]
Continue reading...21. December 2008
Whether you work for yourself or someone else, it's important to establish and maintain both a strong personal and professional online presence. Given the uncertain economic times, you should be actively engaged in how you present yourself to the world (wide web). When prospective employers or clients Google your name, what do they find? If it's nothing or next to nothing, then you have a great opportunity. If there's a lot of junk, then you also have an opportunity to turn that around to your advantage! Either way, you have some work to do.
Continue reading...11. November 2008
Social communities and social networking applications are all the rage these days. But many people—particularly companies trying to take advantage of online tools to attract attention, create connections and build credibility—are unsure what to do. What are the steps you need to take to use online social networking techniques and tools effectively?
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30. December 2009
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