Every day just seems to bring more bad news. Today, I learned two old friends and colleagues, with decades of service to the same company, were dumped and given a mere week's severance. So today, I'm imploring everyone I know to face the reality that no one's job is safe. And the best way to protect yourself is to ramp up your networking efforts--before it's too late.
Continue reading...18. February 2009
Whether you're embarking on a broader social media/social marketing effort for personal or business reasons, there are a number of things that will help make the process go more smoothly.
Continue reading...19. November 2008
For anyone launching a website, a critical action item on your to-do list will be finding a good web host. With all the thousands of options available, how do you make the best decision? The primary criteria are reliability, customer support and a focus on web hosting. By taking the time to choose a host wisely, you will avoid a lot of hair pulling and teeth gnashing.
Continue reading...3. November 2008
Press releases are extremely valuable for promoting yourself or your business. These days, they are often overlooked as a very basic, effective means of distributing information.
Continue reading...13. October 2008
Wordpress is a fantastic platform for launching a blog or small website. However, it does come with a learning curve, especially if you are a novice with server lingo or HTML. It pays to get someone to help you get it set up correctly from the start. You also need to learn or brush up on some simple HTML and photo editing techniques.
Continue reading...7. October 2008
So you want to start a website? There are an overwhelming number of options available, both in terms of the software you'll use for the initial setup and ongoing maintenance, and the hosting platform or environment where your site will live. It can frankly lead to analysis paralysis trying to pick the "best" system to use. There is no 100% perfect system out there. But some are more user-friendly (especially for beginners) than others.
Continue reading...30. September 2008
You've heard it before: If you plan to fail, you plan to fail. Now more than ever, it is critical to have a solid plan in place to weather the economic uncertainties.
Continue reading...21. September 2008
Branding is a huge consideration for a business, no matter how small it is. After all, you get one chance to make a good first impression, and that's what your brand does: it makes an impression, or leaves a mark, in your prospect's or customer's eyes.
Continue reading...17. September 2008
Like a lot of people who start a business, I sort of went at it bass-ackwards. Rather than wait to come up with a formal plan, then incorporate, etc. I started simply: by registering the domain name.
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27. February 2009
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