Social media is creating new “rules.” One of the thorniest stems from the idea of transparency. Oddly, social media is being held to a higher standard than other widely used communications tactics. And it’s making a lot of companies shy away from the benefits of social media, for fear of “breaking the rules.”
Continue reading...Friday, February 27, 2009
Every day just seems to bring more bad news. Today, I learned two old friends and colleagues, with decades of service to the same company, were dumped and given a mere week's severance. So today, I'm imploring everyone I know to face the reality that no one's job is safe. And the best way to protect yourself is to ramp up your networking efforts--before it's too late.
Continue reading...Wednesday, February 18, 2009
Whether you're embarking on a broader social media/social marketing effort for personal or business reasons, there are a number of things that will help make the process go more smoothly.
Continue reading...Tuesday, November 11, 2008
Social communities and social networking applications are all the rage these days. But many people—particularly companies trying to take advantage of online tools to attract attention, create connections and build credibility—are unsure what to do. What are the steps you need to take to use online social networking techniques and tools effectively?
Continue reading...
Friday, December 11, 2009
View Comments